Trademark Basics – registered trademark
What is a Trademark?
A trademark is a brand name for a product or service. A trademark or service mark as defined by the USPTO includes any “word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the products/services of one seller or provider from those of others, and to indicate the source of the products/services. Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant’s claim of ownership of the mark, legal
presumption of ownership nationwide, and exclusive right to use the mark on or
in connection with the products/services listed in the registration.”
First steps to a Registered Trademark:
Before starting the trademark application process, it is important to know: (1) the trademark you want to register; (2) the products and/or services to be marketed and sold under the trademark; and (3) whether you will be filing the trademark application based on actual existing use of the trademark across state lines or a bona fide intention to use the trademark in the future.
Select your Trademark
First steps in selecting a trademark for your product or service. See How to trademark a Name
Identify the products and/or services to be marketed and sold under the trademark
By Mat Grell, Trademark Attorney