U.S. Trademark Registration
The selection, registration, and maintenance of a trademark are essential steps in the development and protection of trademarks and brands. As brands are now commonly recognized as the cornerstone of commercial identity and one of the most valuable assets, the ability to successfully register a trademark has become more important than ever. Trademark applications are typically handled by attorneys specializing in intellectual property law, able to master the steps necessary to successfully register a trademark by understanding the basic tenets of trademark law and the policies and procedures of the U.S. Patent and Trademark Office.